Hair:DURA - *Dura-Boy*41
Jacket: * wanted creation * Red leather jacket– NEW
Jeans: .::Macho::. stars & strips skinny jeans
Skin: Egoisme – “JUSTIN Medium”
Coming fresh off of .the event. Hollywood, I had the unique and wonderful pleasure to sit down with Lexi Vardes (lexi.vargas), owner and creator of GlamDammit. From tiger stripes on brocade doublets to Goblin Kings to Glam, Damnit! Read on to find out more about one of Second Life’s brightening stars!
Ahn: Let’s start with the easy stuff…how did you chose ‘Lexi’ as your SL name?
Lexi: I used to draw a webcomic….back in my lesser talented days. The hero of the comic was a red haired Swordsman…Alexis Morgance….AKA….Red Lexi. Thus I was born. I still swing a pretty mean sword.
Ahn: Lexi, rez date of February 19, 2006. You’re barely older than I am! When did you first start designing?
Lexi: I think my first design was within six months of my arrival. It was a pair of paw print PJs and….mmmmm…I still sell them for a scant 20L
Ahn: What made you decide that designing was your thing?
Lexi: I have eccentric tastes in fashion and nobody was making the things I wanted way back then. So I had to try. Since then it has alternated between a hobby and a how did that “no talent hack get famous and nobody even knows me” obsession ever since.
Ahn: When I first met you back during either the first or second menstuff hunt (groans inwardly at how old he feels all of a sudden) you had a store called Brocade Tiger. Was that your first store?
Lexi: Oh I know….I never thought I could feel old in a world where grey hair and wrinkles are not going to happen….but I still manage it. Yes…Brocade Tiger was my first. It started as a little 512 plot store on a sim called Loomweaver.
Lexi: I got that name off my one and only effort at RL sewing. I was going to a LARP as Red Lexi from the comic and wanted to make myself a Tigerstipe brocade doublet. (Did I mention weird fashion tastes). It was the biggest creative disaster of my life.
Ahn: Tell me about Brocade Tiger. Did you sell the tiger-stripe brocade doublet there?
Lexi: Nope….I made it just for me and wore it a lot till my skill at designing got better and I saw how much a SL disaster it was too
Ahn laughs, “Surely it wasn’t THAT bad!”
Lexi: Some of my early stuff had nice vision…but really dubious skills in the making
Lexi: Back in those days I was drawing in painshop..with a mouse.
Lexi: painshop…..a typo…but yet oddly accurate
Ahn: I have enough problems writing my name with a pen let alone trying to design anything.
Ahn: Tell me more about Brocade Tiger. Tell me about the fashion, the clientele, the shop, whatever comes to mind.
Lexi: When I got photoshop…..there were some big changes fast….I could paint my designs…and that’s when it got additive. I hardly ever play video games anymore. I mean to..then I open PS and 3 hours vanish
Ahn: Online activities become addictive? Surely you jest! <laughs>
Ahn: What did you design? You mentioned an eclectic fashion sense. Can you expand on that a little more?
Lexi: BT was…..Hmm. It was an exercise in how not to do things? I made anything i wanted from casual wear to Victorian costumes and anything else I had a mind to make that day. The name was forgettable…most people thought all I did was costumes. I supported the store for the first two years by working as a stripper because sales did not cover land fees once I moved off the dinky 512 plot
Lexi: Up until this month…I had never made more with clothing design then I did as a stripper
Lexi: Per month that is
Ahn: So you closed BT because you thought you were doing everything wrong?
Lexi: Yeah….partly that. I needed a full out start over, new image for my work.
Ahn: So GlamDammit was born. How did you decide on that name?
Lexi: And it seems to be working. GlamDammit just saying it has a different feel to it.” Laugh…”Moz [Lexi’s partner and jewelry maker] and I must have tossed names and ideas back and forth for days before the phrase “We need a name that is Glam dammit” came up…then after we quit laughing we knew we had it
Ahn laughs, “That’s awesome! I like it!”
Lexi: chuckles…”It was a pretty epic moment.
Ahn: Other than the name, obviously, what are the differences between GlamDammit and Brocade Tiger?
Lexi: It’s just the right name….it’s Glam and silly and a bit “I don’t give a damn” all wrapped together. BT I was serious about. I looked at it as a possible way to earn some money in the real world….make a SL name for myself….Have this classy brand and image about myself. GDit…..is just us out there having fun, making stuff we like and if others do to…well good on them.
Ahn: How long has GlamDammit been open now?
Lexi: I quit modeling at the same time I started GDit….I gave up on the whole fashion image factory that can be out there in SL….and just settled for being the too skinny red headed Lex that I am. It was liberating. It’s been just over a year now. We opened April Fool’s Day 2012
Ahn: It seems like yesterday and forever ago at the same time
Lexi: Time has been weird..how it seems to zoom and creep at the same time….even more so here in SL…as thigns get compressed.
Ahn: You were in the recent Hollywood event that ran for two weeks. The sim was packed nearly that whole two weeks. How did GlamDammit fare and would you do it again?
Lexi: smiles…”You know the answer to this already. This was the month I made more by designing clothing then I did taking it off. By all means I would do it again. In fact I am thinking I have gotten a bit hooked on theme fashion fairs
Ahn: I asked not for myself but for those that have not been privy to our conversations.
Ahn : Describe Glamdammit in ten words or less.
Lexi: “Hmmm…. Well Glam of course. That goes as the obvious one. Eclectic, Detailed. Fun. ” He thinks more…..”This is hard”.
Lexi: Is non-trendy a word…..I am so clueless about what’s hot and what’s not that I only end up in a current trend by accident
Lexi: I am always just following whatever fancy I have at the moment.
Ahn: What is your current fancy?
Lexi: gives a low toned….slightly frustrated growl. “My poor brain cells…. Hmmm…..Umm….Non-Mesh. Mesh us the future and I love designing with it….but there are so many men who are not models or fashionistas that are almost scared of mesh. I want to be able to offer style for those guys too, so I want to make sure some of my designs come in both mesh and a non-mesh version that is as close a like-look as I can manage
Ahn: Final question…what’s next for GlamDammit?
Lexi: Az, my SL son has been all but begging for a very sharp, tailored black suit with a selection of ties….so that is coming. The Fantasy Fair has given me the urge to try something a bit more role play/fantasy themed….and we just opened a side store in Gay Fun World.
Looking for some fun fashion? Style? Panache? Then go GlamDammit!